At Zomato, I contributed creatively across two dynamic teams, enhancing both marketing narratives and product experiences through purposeful design and storytelling.
01
Quick links &
Icon System
I Designed icon sets across dining, movies, shopping, and events with the goal of building a consistent, intuitive visual language.
I focused on high-fidelity detailing to align with its premium positioning—ensuring every icon felt purposeful, polished, and part of a cohesive system.
Events
Dining
Movies
Shopping
District Circle
Membership flow
For District’s upcoming membership feature, I designed a custom set of icons with a glassy 3D finish to reflect the premium nature of the product.
Each icon was carefully illustrated to feel– sharp, modern, and consistent—aiming to make the experience feel thoughtful and premium.
02
Blank States
Crafted looped blank state animations for moments like “no results” or “no connection”—designed to ease frustration with warmth and clarity.
These quiet screens took the most time to get right, balancing charm with function to gently guide the user forward.
See Process for "No search results" blank state design and animation
03
Not every screen has to work hard—some just need to make you smile.
I Designed and directed blank state animations that turn loading moments into thoughtful pauses—adding warmth, clarity, and personality to the experience.
Buffer State illustrations & Animation
04
Shopping Education Lottie
Brought the new shopping vertical to life with an intro animation that communicates the feature clearly, adds charm, and aligns seamlessly with the brand.
05
App Banners Design
From Valentine’s Day to surprise offers, I storyboarded, illustrated, and directed playful, loop-friendly animations that brought app moments to life. Each frame was designed to spark joy, spotlight services, and keep users smiling (and scrolling).
The goal was to make users pause, smile, and feel something—even if just for a second.
Valetine's Day
IPL 2025
Father's Day '25
05
App Features
Food on Seat
I illustrated the launch visuals for Crystal, District’s new in-app feature that lets moviegoers scan, order, and receive food at their seat — or pick it up without missing a moment!
02
Hotlist
A feature that combines bookmarking, favoriting, and reminders into one intuitive action—simplifying user intent into a single gesture.
SCOPE OF WORK
Branding, UI Concept, Storyboarding, Illustration
LOGO IDEATION
EMPTY STATES
Treated each empty state like a cinematic frame—composed with light, space, and mood to tell a quiet story. The goal: make absence feel intentional, not empty.
EDUCATION LOTTIE
This introduces Hotlisting as a one-tap action that bookmarks, hearts, and sets a reminder.
The animation mirrors user intent—quick, focused, and visually structured to show how the feature works at a glance.
06
Merch Design
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Conceptualised and designed a retro "Cassette" Tissue box filled with lyrical tissues for Arijit Singh promo tour asset
